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WELL RUN: A Podcast for Fitness Owners Who Care About People AND Profit.
WELL RUN: A Podcast for Fitness Owners Who Care About People AND Profit
WELL RUN is for owners and leaders of gyms, wellness clubs, spas and studios who want clarity they can trust and strategies that actually match the weight of responsibility they’re carrying.
Hosted by Annie Adragna, a 25-year fitness industry leader and ICF certified coach who has spent her career turning vision into real results, each short episode gives you a direct, honest look at what truly moves a business forward. No theatrics. Just lived experience and the kind of insight you only get from someone who has been responsible for people, culture and revenue at the highest level.
We're digging into topics like:
• Build leadership teams that lead with presence and performance
• Design systems that create steadiness and strengthen profitability
• Increase member loyalty with thoughtful, high touch experiences
• Recruit executives who elevate your culture instead of draining it
• Create people first environments where teams grow and business grows with them
A well run business does more than succeed. It becomes one others look to for what is possible.
WELL RUN: A Podcast for Fitness Owners Who Care About People AND Profit.
The First 90 Days: How to Keep Gym Members Longer and Boost Lifetime Value
How do gyms make money without relying on constant discounts? It starts with retention — and retention starts in the first 90 days.
In this episode of Well Run, Annie Adragna explains why the first 30–90 days of a new member’s journey determine their long-term loyalty and lifetime value. She shares the exact usage thresholds that matter most — like why 4–6 visits in the first month predicts retention and why a 14-day no-show is your biggest red flag.
Annie also spotlights what the best fitness clubs are doing differently in onboarding: from structured fitness assessments and connection experiences to celebrating early wins and tracking usage with simple dashboards. These proven strategies not only keep gym members longer, but also increase the average revenue per member and create sustainable growth without discounts.
What you’ll learn in this episode:
- Why nearly 50% of cancellations happen in the first 90 days.
- How to keep gym members longer by tracking early usage.
- What lifetime value really means in the fitness industry — and how to grow it.
- The best revenue strategies for fitness clubs that don’t rely on discounts.
- How to sell and deliver high-value memberships through smart onboarding.
- A simple framework to increase average revenue per member in your gym.
If you’re serious about building sustainable growth for your fitness business, this is where it starts: helping members succeed in their very first 90 days.
Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.
Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)
Connect:
- Email: annie@oasisconsultingfirm.co
- Instagram: @oasis_consulting_firm
- LinkedIn: Annie Adragna
About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.