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WELL RUN: A Podcast for Fitness Owners Who Care About People AND Profit.
WELL RUN: A Podcast for Fitness Owners Who Care About People AND Profit
WELL RUN is for owners and leaders of gyms, wellness clubs, spas and studios who want clarity they can trust and strategies that actually match the weight of responsibility they’re carrying.
Hosted by Annie Adragna, a 25-year fitness industry leader and ICF certified coach who has spent her career turning vision into real results, each short episode gives you a direct, honest look at what truly moves a business forward. No theatrics. Just lived experience and the kind of insight you only get from someone who has been responsible for people, culture and revenue at the highest level.
We're digging into topics like:
• Build leadership teams that lead with presence and performance
• Design systems that create steadiness and strengthen profitability
• Increase member loyalty with thoughtful, high touch experiences
• Recruit executives who elevate your culture instead of draining it
• Create people first environments where teams grow and business grows with them
A well run business does more than succeed. It becomes one others look to for what is possible.
WELL RUN: A Podcast for Fitness Owners Who Care About People AND Profit.
Revenue Without the Race to the Bottom: How to Build $12,000 Clients
In this episode of Well Run, Annie Adragna breaks down why discount-driven membership strategies are one of the fastest ways to undermine long-term success in the luxury fitness industry.
Instead of chasing short-term spikes from flash sales and promos, Annie explains why the most successful operators focus on Lifetime Value (LTV) — the total revenue a member contributes over their entire relationship with your club.
She shows how compounding membership value through retention, engagement, and upsells leads to sustainable growth. Backed by real data and a cautionary CrossFit case study, this episode is packed with actionable strategies: from tiered memberships to intentional upsells to creating a culture where retention is everyone’s responsibility.
If you’re ready to stop racing to the bottom and start building $12,000 clients, this one’s for you.
how do gyms make money without discounts
what is lifetime value in the fitness industry
how to increase average revenue per member in a gym
best revenue strategies for fitness clubs
how to keep gym members longer
how to sell high-value memberships
sustainable growth for fitness businesses
Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.
Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)
Connect:
- Email: annie@oasisconsultingfirm.co
- Instagram: @oasis_consulting_firm
- LinkedIn: Annie Adragna
About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.